朝阳区商务局、苏马克集团与索尼中国成功联合主办国际美食与可持续发展论坛

Chaoyang District Bureau of Commerce, SUMAC Group and Sony China Successfully Co-hosted International Cuisine & Sustainable Development Forum

朝阳区商务局、苏马克集团与索尼中国成功联合主办国际美食与可持续发展论坛

Beijing, June 17, 2026 — International Cuisine & Sustainable Development Forum, a featured event of the 2026 “Taste of Chaoyang” International Gourmet Festival jointly organized by the Chaoyang District Bureau of Commerce, SUMAC Group and Sony China on June 17 at Sumac Restaurant in Beijing, concluded with resounding success.

2026年6月17日，北京——作为2026“食在朝阳”国际美食节的重要特色活动之一，由北京市朝阳区商务局、苏马克集团与索尼（中国）有限公司联合主办的“国际美食与可持续发展论坛”于6月17日在北京苏马克餐厅成功举行。

（图注：多位中东国家大使参与本论坛）

The event brought together government officials, ambassadors and diplomatic representatives from embassies in China, business leaders, cultural institutions, media representatives and industry partners to explore how cuisine, culture, technology and commerce can create new forms of international exchange and lifestyle experiences.

活动汇聚了政府部门代表、多个驻华使馆的大使及外交官、企业领袖、文化机构、媒体代表以及行业合作伙伴，共同探讨美食、文化、科技与商业如何融合创新，推动国际交流与生活方式消费的新发展。

（图注：赛德思集团董事长Rani Jarkas发表致辞）

（图注：朝阳区商务局韩栋副局长发表致辞）

More than a forum, the event served as a showcase of Sumac’s vision of lifestyle—one that extends beyond dining to encompass culture, design, art, products, hospitality and meaningful human connections.

此次活动不仅是一场行业论坛，更集中展现了苏马克对于“生活方式”的独特理解与实践，其内涵已超越传统餐饮，延伸至文化、设计、艺术、产品、待客之道以及人与人之间富有意义的连接。

Sumac: A Lifestyle Platform Connecting Cultures

苏马克：连接不同文化的生活方式平台

At the heart of the event was Sumac’s belief that hospitality is not simply about food, but about creating experiences that bring people, cultures and ideas together. Inspired by the rich traditions of Lebanon and the spirit of cultural exchange, Sumac has evolved beyond a restaurant concept into a lifestyle platform that integrates cuisine, design, art, wine, retail products and cross-cultural experiences.

活动的核心理念源于苏马克始终坚持的信念：待客之道不仅关乎美食，更在于创造能够连接人与人、文化与文化、思想与思想的体验。受到黎巴嫩悠久文化传统与跨文化交流精神的启发，苏马克已从单一餐饮品牌逐步发展成为融合美食、空间设计、艺术、葡萄酒、零售产品及跨文化体验于一体的生活方式平台。

（图注：赛德思集团常务董事贾丹介绍苏马克集团）

Throughout the event, guests experienced this vision through culinary presentations, cultural showcases, artistic displays and lifestyle collaborations that reflected Sumac’s commitment to building bridges between communities and cultures.

活动期间，来宾们通过特色美食体验、文化展示、艺术呈现以及生活方式合作项目，切身感受了苏马克所倡导的品牌理念，以及其搭建不同社区与文化之间交流桥梁的长期愿景。

Celebrating China-Lebanon Cultural Exchange

促进中黎文化交流 共话文明互鉴

A highlight of the event was the China-Lebanon Intangible Cultural Heritage Artwork Presentation Ceremony.

活动的重要亮点之一是“中黎非遗艺术作品赠送仪式”。

（图注：毛里坦尼亚驻华大使Mohamed Abdellahi EL VILALY阁下与赛德思集团董事长Rani Jarkas接受非遗艺术品馈赠）

Everlasting Unity, a specially commissioned underglaze porcelain artwork inspired by the Lebanese cedar, was unveiled as a symbol of friendship, cultural dialogue and shared heritage between China and Lebanon. The presentation reflected Sumac’s long-standing commitment to fostering cultural exchange and demonstrated how art and craftsmanship can serve as powerful vehicles for mutual understanding across borders.

以黎巴嫩国树雪松为灵感创作的釉下彩艺术作品《同心常青》正式亮相。作品融合中国传统陶瓷工艺与黎巴嫩文化元素，象征着中黎两国之间的友谊、文化对话与共同传承。这一艺术作品不仅体现了苏马克长期推动国际文化交流的努力，也展现了艺术与工艺作为跨越国界、促进相互理解的重要载体所具有的独特价值。

M-Pita, Sumac’s original cultural IP character, also made its debut during the event, engaging guests through interactive displays that highlighted Sumac’s commitment to cultural storytelling and community building.

苏马克原创文化IP形象“M-Pita”也在活动现场首次亮相，通过互动展示，进一步展现了苏马克打造文化社区、促进情感连接的品牌初心。

（图注：政府部门代表与企业领袖共同见证M-pita首发）

The cultural program also featured a special performance by renowned singer Sury Su, whose music added a vibrant cultural dimension to the event.

活动文化环节还特别邀请知名歌手苏芮琪（Sury Su）倾情献唱，以富有感染力的音乐表演为论坛增添了浓厚的人文艺术氛围。

（图注：知名歌手苏芮琪倾情献唱）

Building a Lifestyle Ecosystem Through Partnerships

合作落地 共建生活方式生态体系

The event witnessed the announcement of two important partnerships that support Sumac’s continued expansion as a lifestyle and cultural platform.

论坛期间，两项重要合作正式发布，进一步推动苏马克作为生活方式与文化平台的发展布局。

Sumac Restaurant Group and Sony China officially launched a collaboration that will introduce Sony’s Synecoculture green tea product to consumers through Sumac’s hospitality ecosystem. In addition, Sumac Restaurant Group and Yintai Group announced a strategic partnership covering commercial cooperation, retail distribution, membership ecosystem integration, international business channels and future investment opportunities.

苏马克集团与索尼（中国）有限公司正式启动合作，双方将依托苏马克餐饮与生活方式生态体系，共同推广索尼协生农法绿茶产品。与此同时，苏马克集团与银泰集团宣布达成战略合作。双方将在商业合作、零售渠道拓展、会员生态互通、国际业务资源共享以及未来投资机会等多个领域展开深度协作。

（图注：赛德思集团董事长Rani Jarkas、赛德思集团常务董事贾丹、苏马克餐厅总经理王小苑、索尼（中国）有限公司总裁吉田武司、索尼（中国）有限公司高级副总裁金燕敏、索尼（中国）ESG高级顾问高峰英纪共同为合作剪彩）

（图注：赛德思集团董事长Rani Jarkas、银泰基业集团总裁张宇先生为合作剪彩）

Together, these collaborations represent an important step in expanding Sumac’s lifestyle ecosystem across hospitality, retail, culture and consumer experiences.

这些合作的落地，标志着苏马克正持续拓展涵盖餐饮、零售、文化与消费体验在内的生活方式生态体系。

Exploring the Future of Lifestyle Consumption

共探生活方式消费未来趋势

A round-table discussion brought together representatives from Cedrus Group, Sony China, Bloomberg Green and leading voices from the culinary and travel sectors. The discussion explored evolving consumer expectations, the growing importance of cultural experiences, the intersection of technology and hospitality, and the ways lifestyle brands can create deeper connections with communities through authentic storytelling and meaningful engagement.

论坛圆桌讨论环节汇聚了赛德思集团、索尼中国、彭博绿金以及餐饮与文旅领域的重要代表。与会嘉宾围绕消费需求升级、文化体验价值提升、科技与待客服务融合创新，以及生活方式品牌如何通过真实故事与深度互动建立社区连接等议题展开深入交流。

Participants shared perspectives on how food, culture and creativity are increasingly shaping the future of consumption and international exchange.

嘉宾们一致认为，在消费升级与全球交流日益深化的背景下，美食、文化与创造力正成为推动未来消费趋势和国际交流的重要力量。

Looking Ahead

展望未来

The successful event demonstrated the growing role of lifestyle platforms in bringing together culture, business and international communities. Through new partnerships, cultural initiatives, artistic collaborations and industry dialogue, Sumac continues to build a platform that connects people through shared experiences and cross-cultural understanding.

本次论坛的成功举办，充分展现了生活方式平台在连接文化、商业与国际社群方面所发挥的重要作用。通过战略合作、文化交流、艺术共创以及行业对话，苏马克正持续打造一个以共享体验和跨文化理解为核心的开放平台，让来自不同背景的人们在交流中建立联系，在体验中增进理解。

As Sumac enters its next chapter of growth, the group remains committed to creating destinations and experiences that celebrate heritage, inspire discovery and redefine lifestyle for a globally connected world. Building on its success in Beijing, Sumac plans to accelerate its expansion across the Greater China region, opening new restaurants and lifestyle destinations that bring its unique blend of hospitality, culture and cross-cultural experiences to a wider audience.

站在新的发展起点上，苏马克将继续秉持传承文化、激发探索、连接世界的理念，打造更多具有国际视野与文化特色的目的地与体验空间，重新定义全球化时代的生活方式。在北京取得成功的基础上，苏马克未来还将加快大中华区布局，陆续开设更多餐厅及生活方式空间，将融合美食、文化与跨文化交流体验的品牌理念带给更广泛的消费者群体。

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